World-class research network Strengthening consulting services Strengthening marketing Focussing on feedbacks and developing personnel
Meeting client needs efficiently is a fundamental part of the IFA management strategy.
We have bolstered our traditional strengths in consulting-based marketing with our CRM and other marketing initiatives to serve our clients even better. We are reinforcing our structure and our personnel to handle global changes and continue to meet client needs.
Our global network with treasury specialists has given us truly global research coverage which will help us to keep pace with economic, industrial, and corporate developments worldwide. With this advantage we can deliver information and market advice to our clients efficiently.
We will further reinforce our global research capabilities to grow with our clients by identifying and answering their needs.
In recent years we have put considerable effort into marketing through the internet to serve the increasingly diverse needs of our clients.
In April 2010 we integrated the capabilities of the publicity department, the retail and corporate strategy department to strategically unify marketing, our website, internet services etc.Such initiatives have enabled us to build on the quality of our consulting services.
An expanded client base has made it even more important that we match our products and services to our many different clients. We made our sales channels client-focused in order to provide information and services to segments that were previously hard to reach. We have stepped up channel-specific training so our people can better understand and serve each type of client. Continous feedbacks from our systems are encouraged on fortnightly basis to encourage effective services.